Why entrepreneurs look to Steve Jobs for guidance (and why they shouldn’t)

There’s something about the juxtaposition of Apple stories and religious imagery that hits Wired magazine’s design team right where they live. In 1997, the magazine’s notorious 101 Ways to Save Apple story was represented on the cover by an Apple logo circled in a martyr’s crown of thorns; this month, cover subject Steve Jobs is graced with both an angel’s halo and a pair of devil’s horns. (If we get to a cover of Tim Cook, Jony Ive and Scott Forstall dressed as a minister, a rabbi and an imam, I’m canceling my subscription.)
Ben Austen’s story, about the impact Steve’s …
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Why entrepreneurs look to Steve Jobs for guidance (and why they shouldn’t)
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