App loyalty on the rise, iOS users more decicated than Android
Localytics gathered data from app users across Android and iOS, and found that 23% of Android apps are used more than 11 times, compared to 35% of iPhone and iPad apps. At the other end of the spectrum, iOS users are only slightly more fickle than those on Android: 24% versus 21% apps are only used once before being ditching. Overall, iOS enjoyed 52% higher retention rate than Android. Those rates are on the rise, compared to 2010; there has been a 19% jump in long-term retention, and a 4% drop in short-term retention across all platforms. The data was gathered across 300 million devi…
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App loyalty on the rise, iOS users more decicated than Android
Simon Sage – tipb.com
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