There’s gold in them thar apps, or so we’ve been led to believe. But according to a recent study put together by ABI Research, most people who use mobile apps spend no money on (or in) them at all.
ABI’s study concluded that up to 70% of mobile users spend “either nothing or very little” on/in their applications. In fact, 20% of direct sales are conducted by the mobile industry’s “Big Spenders;” the elite 3% that spends a monthly average of on digital content on a year-to-year basis.
Of course, most of us spend a little money on our apps every once in a while, but t…
Continue Reading Here
70% of Mobile Users Spend Little or Nothing on Apps, says Study