It’s been two long years for advertisers working with Conde Nast and their digital magazines. Until now, the publication has provided advertisers with only minimal details on its digital readership. An AdAge report suggests this is all about the change.
Because of the newness of the medium, Conde Nast had to develop new tools and new ways to gather significant data from iPad, Kindle and Nook readers. The publishing company has ironed out some of the kinks and is ready to provide regular data on:
the magazine’s paid tablet subscriptions and single-copy sales …
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Conde Nast to track iPad readership