Apple’s Senior Vice President of Design, Jony Ive is the man who put form to everything from the iMac to the iPod, iPhone, and iPad. He’s given a rare interview to the Evening Standard where he comments on everything from his recent knighthood to Apple’s conceptual process.
Q: Why has Apple’s competition struggled to do that-
A: Most of our competitors are interested in doing something different, or want to appear new — I think those are completely the wrong goals. A product has to be genuinely better. This requires real discipline, and that’s…
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Jonathan Ive: Apple’s goal is to design and make better products
Rene Ritchie – tipb.com