TUAW readers know from a series of posts we’ve run over the years that Microsoft has been opening self-branded stores throughout the U.S., usually just a stone’s throw away from well-trafficked Apple Stores. Fortune’s JP Mangalindan took a metaphorical bullet for the sake of a story and visited both the Microsoft Store and Apple Store in Santa Clara, California. What the reporter found was that while Microsoft is doing its best to emulate the look, feel and success of the Apple retail outlet, there are differences in the way that things are done.
Mangalindan obviously had fun…
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Apple Stores and Microsoft Stores by the numbers