Sony’s disjointed approach had four separate teams working on an iPad competitor

Chris Oldroyd - tipb.com | 02/02/2012 | Comments (0)

According to a rather interesting report by the Wall Street Journal, Sony’s approach to developing a product to challenge the iPad was a rather disjointed affair. The report states that Sony had four different teams working on four different projects.

Luckily for Sony, soon to be appointed CEO Kaz Hirai formed a User Experience Group and culled all but one of the projects. This lead to the development of Sony’s Tablet S hardware along with its Playstation suite integration. The company had long had a reputation for creating ‘silos,’ or divisions that operated in isolati…

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Sony’s disjointed approach had four separate teams working on an iPad competitor
Chris Oldroyd – tipb.com