McGraw-Hill CEO credits Steve Jobs for iBooks textbook launch

McGraw Hill CEO, Terry McGraw has paid a huge amount of credit to Steve Jobs over the launch of iBooks 2, which brought the availability of low price textbooks on the iPad. Speaking to the press after Apple’s education event yesterday, McGraw was asked a number of questions by All Things D reporter Peter Kafka. He was asked why now for digital textbooks as Apple had been talking to publishers for the last few years. Sitting and listening to all of this, I wish Steve Jobs was here. I was with him in June this past year, and we were talking about some of the benchmarks, and some of t…
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McGraw-Hill CEO credits Steve Jobs for iBooks textbook launch
Chris Oldroyd – tipb.com
Category: tipb.com

